If you’re looking to add some extra traffic to your website, you’ve probably heard about Google AdWords and its potential to drive in tons of new visitors. If you don’t have the expertise or resources to create and run your own campaign, hiring an outside marketing agency may be the best solution for you. But how do you know if it’s worth it? Here are some questions you should ask yourself before deciding to hire an agency to handle your AdWords campaign.
The benefits of hiring a marketing agency
If you’re in charge of managing your own campaigns, you probably know all too well what an incredibly time-consuming process that can be. Even if you do have experience managing ads, you may be surprised at how much work goes into it.
It takes time to learn which keywords will drive your business forward and which ones will just eat up money. On top of that, there are other factors that might require attention—like rotating ads or coordinating efforts across multiple devices and platforms.
You’ve got plenty to do as it is; why not pay someone else to manage Google Ads for you?
Marketing agencies have experience
Mandreel Indonesia has mentioned that instead of wasting time learning all about ad platforms, trends, and campaign-specific metrics, marketing agencies are armed with that knowledge right out of the gate.
They know which keywords to target and when to adjust them; they know what makes one platform better than another and why; they know what campaign objectives you should focus on and why; they know how to write ads people will click on—the list goes on.
A lot more
Of course, there are many more benefits to outsourcing your marketing campaigns. Whether you decide to build your own team or hire an agency, you can save yourself hours of work—and hundreds of dollars—with just one campaign. If that’s not enough to convince you, don’t forget about how outsourcing will free up your time so you can focus on other aspects of your business.
List of Things to consider before hiring an agency
If you’re seriously thinking about hiring an agency to manage your PPC account, here are a few things to consider before taking that plunge. First, make sure you’re not biting off more than you can chew by reading up on advanced strategies and fully understanding how they work.
If you’re struggling with PPC already, why would you want to hire someone else to take care of your campaign?
Here are some of things to consider before hiring an agency:
Can you afford to pay your agency on retainer every month?
Can you take time away from your business to manage your account effectively, or would you prefer to focus on running and growing your business instead of managing an AdWords campaign?
Will using an agency improve your ROI (return on investment)? If not, can you afford to invest in PPC management if it doesn’t help you generate better results? For example, make sure you have clear goals when considering whether or not to hire an agency such as Mandreel Jasa Google Ads.
So, is it worth hiring an agency to manage your Google Ads campaign? In my experience, you should consider hiring someone with some knowledge of advertising and experience in using AdWords to get started. It can be a bit of a learning curve when you first start running your own ads, but once you get more comfortable with it, you’ll find that managing your own campaigns is straightforward and fun. In fact, there are even apps available that make management easy enough for anyone who uses them on a regular basis.